| Life is sweet |
Peroni
Nastro Azzurro has been all over the media lately as they launch this
premium beer into the country. MJ Event Gear took part in this
fantastic experiential campaign which included a tour around the
country screening films outdoors to a very select few.
MJ Event Gear was contracted by Daniel Kahn, the national Brand and
Development Manager from South African Breweries to create an outdoor
cinema Experience for VIP guests around the country. Mike Jones,
Managing Director of MJ Event Gear, designed a three legged Euro Truss
ground support system kitted out with a 4 x 3 screen and projector,
audio and intelligent lighting fitted with custom gobos, maximising
Peroni brand awareness. Over the past five months, this compact outdoor
system travelled around the country. With four shows held per month
(weather depending), Peroni's selected guests in Cape Town, Durban,
Bloemfontein and Johannesburg were treated to a night to be remembered.
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Some like it hot... in the heat of the moment |
The
unveiling of a geyser may be unexpected, but that's just the way Swiss
company Franke do things. Franke launched their first South African
based geyser warehouse in Midrand, which revealed the quality,
innovation and style users have become accustomed to when purchasing
this brand.
Over four days,
an audience of architects, plumbers, builders, interior designers and
major wholesale outlets, were invited to Experience Franke's hottest
geysers first hand. Held at their premises, the warehouse was draped in
white, with MAC 2000s and parcans on Euro Truss setting the mood and
Nexo catering for sound. Each session started at 16h30, which required
two G5 projectors being piggy backed to contend with the afternoon
light.
Concealed behind curtains, four different displays were exposed,
portraying kitchen and sanitary applications, and of course, the new
range of geysers. Franke have designed certain stainless steel geysers
with the intension that they be exposed and not hidden away in the
ceiling. Tranquil sounds of the Black Tie Ensemble smartly rounded off
the elaborate event, which was co-ordinated by SynerG Marketing and
Events and Vaughn Marti from MJ Event Gear. |
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"Knowledge and human power are synonymous, since the ignorance of the cause frustrates the effect"
Francis Bacon
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It is no secret that a large portion of people involved in the
entertainment industry have no certified training in their field, but
with passion, dedication and long hours very soon learn the ropes. At
MJ Event Gear we would like to change this, and with a new Skills
Development Programme, hope to further equip our staff with the
necessary education to motivate them to new heights. “We have taken the
approach of training from the bottom up in order for staff within the
company to become eligible for new positions that may arise,” commented
Dale Strydom, Operations Manager, who is involved in the project. “We
are concerned with education on all levels and covering all aspects
with the ultimate goal to assist them on an organisational,
occupational and personal level.”
To accomplish this exciting mission, and due to a lack of formal
training available in the South African industry, senior MJ crew will
be sent on mentoring and coaching courses to increase their ability to
transfer skills and knowledge to their colleagues.
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| Welcome Aboard
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They say a change is as good as a holiday.
Sean Potgieter,
our new Warehouse Manager, previously worked for a Safari company,
ferrying tourists about to show them our beautiful country. With his
bubbly nature and dedication, it brings us pleasure to welcome Sean to
the MJ team.
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The sky's the limit for MJ - or even the moon?
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MJ is proud to announce that they have joined forces with EnviroAd on one of THE
highest profile projects of the decade. Approached by Dr John Maans to
design a powerful lighting rig for use on a very special occassion -
during the Soccer City World Cup Final, Mike Jones has completed his
planning designs and hopes to begin construction of the unique rig in
early 2008.
"When consulting my lunar calendar for 2010, I was surprised to see
that we will have an exceptionally full moon on the night of the World
Cup Final," says Dr Maans, "coupled with the high altitude of
Johannesburg and solid local expertise, we have a distinct opportunity
to project successfully onto the moon during the final game!"
Although the projection will only be viewable from the southern
hemisphere, global television coverage will mean that up to 30 billion
people could see the moon become a giant lunar football. While live
video projection will not be possible, the score will be beamed
statically for 5 seconds at 5 minute intervals. The rig could cost up
to R19million, but interest from hopeful advertisers has ensured the
go-ahead on the ambitious plan. The feeling is that nobody would miss
an out-of-this-world opportunity like this.
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Everyone is holding thumbs for clear skies on the 11 July 2010! |
Technical specs:
The lamphouse on top of the projector will utilize two 150,000-watt
liquid-cooled, short-arc xenon lamps. The lamps weigh 60 kilograms
each, and are nearly three metres in length. Costing more than R125 000
each, the lamps have a life expectancy of only about 12 hours of
operation. Because of the extreme high-pressure xenon gas inside the
quartz glass envelope of the lamp, the MJ projectionist team must wear
ballistic safety gear when changing a lamp. If dropped, the xenon lamp
would explode with the destructive force of a hand grenade. The lamp
has a light output of approximately 6000000 lumens.
A large area at NASREC has already been booked to house the projector
and the control room, including space for a special ultrasonic device
that will be used to scare off any birds that may fly too near the high
intensity beam. Air traffic will also have to be diverted away from the
area during the projection.
testing schedule dates |
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